Okay, let’s not. Yet still I wait for the furiously-typed refutations to come: typed on keyboards attached to computers, powered by electricity from power plants transmitted from miles away via the Internet over telecommunications infrastructure, by people who managed to avoid the above tragedies, whether by medical advancement or due to vaccinations that provided herd immunity.

Hmm, there’s a theme in the italicised terms. I wonder what it could be? Wait, don’t tell me…

That’s it: SCIENCE! From the Latin word scientia, meaning ‘knowledge.’ (Not ‘anti-religion’ as much church-/temple-/mosque-/Murdoch-sourced propaganda would have you believe).

Hat tip: LOLgod

I had arranged to attend the Oxford Skeptics in the Pub event due to take place near Radcliffe Camera, but — despite getting everything prepared last night, including programming my satnav for a carpark near the event — I forgot to set my alarm. I admit it: I am an idiot.

So I dropped an email apology to the organiser and prepared to ‘overdose’ at home… without the homeopathic protection of homeopathic medical services against this homeopathic act of homeopathic self harm. Homeopathically dangerous, I’m sure you’ll agree.

At precisely 10:23 this morning, I broke the seal and emptied the contents of my pre-purchased container of “30c Homeopathic potency of Sepia officinalis” — as it says in bold red lettering on the label — into my camera’s lens cap and then swallowed it all (minus the lens cap) in one sugary, children’s sweets-like gulp, washed down with a few mouthfuls of water. It’s now some time later and I’m feeling homeopathically ill, the world is homeopathically spinning around me, and I think I may homeopathically pass out anytime soon. Or put another way: I’m typing this blog post while drinking a nice cup of tea, and considering making myself a late breakfast. I am, by all accounts, homeopathically dead.

And while I couldn’t quite work out how to take photos while in the process of swallowing the sugar pills, I did take some. Behold! The mighty power of the sugar pill!

Pics 1 & 2: Note the therapeutic indications line in the second image.

Pic 3: Every pillule emptied into my camera’s lens cap.

Pic 4: Oh look, it’s 10:23! We know what that time means…

Pic 5: All gone! Sweet sugary goodness… and utter pseudoscientific bollocks.

You only have my word to go on that I committed homeopathic harakiri today (although my cat witnessed it, I’m not sure she’d be suitable to give testimony), but in this article alone I have provided orders of magnitude more evidence of me swallowing these pills than exists for the efficacy of homeopathy. I did indeed swallow them all in one gulp, and it’s over 90 minutes since I did so and the world (or my world, at least) has not ended. And I paid £4.99 for the privilege.

If you think that homeopathy has helped someone you know, then neither of you understand the importance of the placebo effect. Please learn about it — it’s a very real effect with measurable positive results. Ultimately there is no direct harm in taking homeopathic products (as all 10²³ campaigners have proven today), but there is harm in taking these products instead of seeking medical advice. Particularly if they have an ailment where earlier diagnosis can make the difference, or affect long-term health or even life. They may feel better taking these pills for a little while, but eventually even they’ll stop working as the problem gets worse and by then it may well be too late.

But I’m not trying to convince you of anything that’s not provable or measurable. Do your own research and come to your own conclusions — even if a thousand or more skeptics around the world ‘overdosing’ on homeopathic products isn’t enough to convince you (for some Twilight Zone reason). Perhaps pick up a book by an actual scientist and medical doctor, and examine what research they’ve done to research their conclusions. I’d highly recommend Bad Science by Ben Goldacre (Amazon or Amazon UK), as it’s very readable, full of information (including this topic), and it’s all supportable by evidence.

Update: Thanks to Antony, we have some video footage of the the Oxford event:

1023 Homeopathic Overdose – Oxford

Update 2: Courtesy of Science, Reason and Critical Thinking, we have some video footage of the Southampton event:

1023 Southampton

Update 3: Richard Saunders, Skeptic Zone ringleader, and Sydney skeptics have some footage of the event in Sydney, Australia:

ten23 Homeopathy Protest – Sydney 2010

Update 4: Courtesy of Kylie Sturgess, footage from my home town’s skeptical group, Perth Skeptics:

The 1023 Event with the Perth Skeptics

Update 5: And now the walls begin to fall. The New Zealand Council of Homeopaths has just admitted that… Homeopathy: There’s Nothing In It! It’s only a matter of time before the rest of the homeopathy industry worldwide admit the same or begin circling the wagons. Either way, the truth is now public knowledge and we should see less of this:

As the Director of Professional Standards for Boots himself said:

There is certainly a consumer demand for these products. I have no evidence to suggest they are efficacious. It is about consumer choice…

On one level I can understand the free market, capitalist ideal of “There’s a market for it and people are willing to buy, so what’s the problem?” The problem, of course, is that some people who are seriously ill will turn to expensive tap water instead of seeking actual medical advice or treatment.

‘Natural selection,’ you may cynically retort… but now imagine that person is your grandmother.

As the legendary Tim Minchin says in his excellent beat poem, Storm:

You know what they call alternative medicine that’s been proved to work? Medicine.

It’s as simple as that. Unless you’re some kind of conspiracy nut (“they are hiding the truth”), a deluded fool who thinks reading a few pseudo-scientific layman blogs qualifies you to know more than proven, peer-reviewed science (particularly meta-analyses of methodologically-reliable scientific studies), or think you have an open channel to some kind of supernatural force.

If you’re not familiar with the ‘theory’ of homeopathy, it consists of finding an agent that, when swallowed, generates symptoms that resemble the patient’s symptoms (e.g. food poisoning and Ipecac Syrup both induce nausea), dilute it to the point where there’s statistically no chance of a single molecule of the agent remaining, banging it a specified number of times to shake it up, and then believing that such super-dilution magnifies the healing properties, because it somehow remembers the life force (or something) of the original agent. Again, I refer to Storm:

Water has memory! And while its memory of a long lost drop of onion juice is infinite, it somehow forgets all the poo it’s had in it!

Homeopathy is magical thinking based on poor science, logical flaws and unsupported assumptions. It’s water. I suspect the two main reasons that homeopathy is so popular is because its methodology sounds similar to the principle behind vaccination (a small amount of an antigen is given, allowing the body to generate antibodies) and because major, trusted retailers sell it alongside actual medical treatments.

And this last point is what the 10²³ Campaign in the UK is addressing:

At 10:23am on January 30th, more than 300 homeopathy sceptics nationwide will be taking part in a mass homeopathic ‘overdose’.

The closest protest to me is taking place in Oxford, and is being run by Skeptics in the Pub (Oxford). If you’re nearby and interested in attending, please visit the event’s page:

Skeptics In The Pub: Oxford ‘mass overdose’

More importantly, please contact Rosie (on the above page) to let her know you’ll be attending. You’ll also need to bring along your own Boots brand 30C homeopathic remedy pills.

Let me make this perfectly clear: this is a peaceful, harmless protest against a company that has a business practice that some of us consider unethical or harmful, it is not against government or other authority. Leave your politics and Guy Fawkes masks at home.

Why 10²³? How’s your middle/lower school science memory? Avogadro’s Constant! A fitting use for it, I think.

Update: It appears this campaign has gained some momentum, with various skeptical groups worldwide planning their own ‘homeopathic mass overdoses’ this coming Saturday. Check with your local skeptics group, the 10²³ Campaign website, the #ten23 hashtag on Twitter, Facebook or forums such as the JREF for more information.